Who We Are
Welcome to our world. At Toniq Retail Brands, we believe fashion is deeply personal, and every accessory tells a story. Through our house of 5 brands — Toniq, Fida, The Bro Code, Ayesha Accessories, and Lil Star — we’ve empowered millions to express their unique style across all ages, lifestyles, and personalities. From the effortless ease of everyday essentials to the bold impact of statement pieces, our designs are inspired by the individuality and spirit of the people who wear them.
At Toniq Retail Brands, we’re reimagining what it means to make India’s most-loved fashion trends accessible to everyone. Over the past decade, our brands have sold over 80 million pieces, all built on a promise of quality that delivers. Today, we’re proud to be present across 165+ physical stores, leading online marketplaces, and quick commerce platforms.
And just like when we started, our purpose remains the same: to make India look good and feel good.
We work with leading retailers
