As a company we lead with purpose and believe we must do our part in supporting our community and our country at large. Our impact goes beyond the shelves and your screens. Every piece we create is a reflection of our belief in empowerment and sustainability.

People 

Inclusivity in our DNA with a majority-female lead workforce, and a female founder. We create opportunities and a work environment that allows women to thrive.

Our brand Fida, empowers and supports artisans by partnering with local artisans and manufacturers, blending traditional craftsmanship with contemporary design.

We are supporting and nurturing young talent and the next generation of fashion professionals by offering mentorship programs and internships to aspiring designers and creators. Apply here 

Planet

Since 2022 we have reduced our carbon footprints by shortening supply chain distances and today have moved 65% of our collections being manufactured closer to source. 

From reducing waste across our touch points to introducing sustainable packaging, we are on a mission to minimize our environmental impact.