Born in the vibrant town of Pondicherry, Ayesha Accessories was created as a modern fashion accessories brand with global inspiration and an Indian heart. Originally part of the renowned Hidesign Group, Ayesha quickly made a name for itself as a go-to destination for bold, statement-making jewelry and trend-led pieces that spoke to the stylish, confident woman. With collections that blend contemporary aesthetics and everyday versatility, Ayesha became synonymous with fun, fearless fashion — made for mall-goers, weekend adventurers, and everyone in between.

The brand has had a long-standing partnership with Shoppers Stop, with a strong retail presence across 50+ stores nationwide, offering a wide range of products including fashion jewelry, hair accessories, scarves, hats, sunglasses, and travel accessories. In May 2024, Toniq Retail Brands proudly acquired Ayesha Accessories, bringing it into a growing house of youth-driven fashion brands. Today, Ayesha continues its journey with renewed energy — expanding across retail and digital platforms while staying true to its original spirit: expressive, accessible, and effortlessly chic. Whether you’re dressing up for brunch, work, or a spontaneous night out, Ayesha is here to help you make an entrance — no matter the moment.